Way to Play
Waytoplay is more than a toy, it is a Dutch Design original. Each set features easy to connect road segments. Straights, curves, parking spaces, roundabouts, junctions and more. Made of high grade, child safe rubber, simply roll out an adventure anywhere and anytime. Indoors and out! The beach, deep pile carpet or that bumpy garden path, turn any place into your waytoplay. The open ended sets can be added to, for endless fun. Let your child find its way to play and become king of the road. We believe that children are explorers and inventors. All it takes to unleash their imagination is a fun challenge. Waytoplay gives children the tools and the space to make up their own game. Encouraging inventiveness, problem solving skills and creativity: essential skills for now and the future. Waytoplay stands for 100% unplugged and offline fun.
As a child, inventor and designer Sybren Jelles loved playing with toy cars. Preferably outdoors, with the wind in his hair. After seeing that his son Joep had inherited that passion, he created waytoplay. That was in 2003. Since then, Sybren has joined forces with a state of the art manufacturer in Germany. Creating the unbreakable, weatherproof road set that is waytoplay.
Waytoplay offers fun without wires, wifi or screens. 100% unplugged offline fun! We believe in the creative force of children. With your child in the driving seat, the road segments let the imagination pave the way to adventure. There are no maps and the toy road can be expanded endlessly for a never ending adventure.
The rich creativity and imagination in any child is best stimulated with ‘open ended’ toys. Toys that have no set goal, target or result. No concrete problem to be solved, no points to be scored, simply to be enjoyed by doing, discovering, trying and playing. Once children discover that they themselves are free to create their own game, their imagination blossoms. We call that: pressing the ‘play’ button.
With the various road segment shapes included in our sets, every child can build its own course, make its own way. And discover a new world. Long, short, curvy or straight. With other toys or without. It’s all good. The road segments are the tools, the children make the rules. We believe in endless, OPEN enjoyment. That’s what waytoplay embodies to us.